DS 140 Illustrator

This project involves creating a visually compelling poster targeting Gen Z to raise awareness about air pollution and advocate for clean air policies. The design features a bold and modern "clear chunky" font to attract the demographic, while a color palette of grey hues representing pollution contrasts with bright yellows and oranges symbolizing clean air. The poster encourages Gen Z to use their voices and advocate for change through accessible digital platforms, aiming to inspire action and promote a shift towards cleaner air practices.